Andy RobersonCFP®
Co-Founder
CFP® · Co-Founder · Registered Representative, Emerson Equity LLC · CA Ins. #0E70290
Andy Roberson grew up inside a family business. From an early age he saw firsthand how success on paper doesn’t always translate into peace of mind, and how the line between business and personal life blurs for owners and entrepreneurs. That experience shaped his work: helping families and private business owners make smart, intentional decisions that lead to financial confidence, independence, and real abundance.
Approach
Andy works in the gray area where business strategy meets personal planning — helping clients align their companies with their personal goals, whether that means scaling for growth, preparing for an exit, or turning business success into lasting family wealth. He develops creative ideas with the client, then works alongside their existing advisors to implement them, minimizing the client’s time and maximizing the return on the effort.
Where He Stands
Objectivity, and the appropriate solution for each client, delivered as a fiduciary. Every engagement begins with a documented plan — and no recommendation is made until the plan calls for it.
Areas of Focus
- Comprehensive financial planning
- Family business succession and exit planning
- Key man and executive benefits carve-out
- Retirement plan design for owner-operators
- Wealth management and portfolio construction
- Life, disability, and long-term care insurance
- Retirement income planning
- Estate planning coordination
Personal
Andy lives in Walnut Creek, California with his wife, Sandy, his twin daughters, his son, and the family dog, Mila. He follows the SF Giants and 49ers and plays golf, pickleball, and baseball, along with trail running and hiking. Though some find it hard to believe, Andy is also a singer and musical theater actor who has performed professionally — these days he sings on the worship team at his local church, and the occasional karaoke night.
Credentials
Bachelor of Commerce in Finance, Santa Clara University · CERTIFIED FINANCIAL PLANNER™ designation earned at The American College · Past President, National Association of Insurance and Financial Advisors — San Francisco Peninsula chapter
